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WHY ELECTRIC
SHOPPING CARTS
In the past year 75 million baby boomers began turning age 62 at the rate of 12,000 a day. Ahead of them are 35 million senior citizens age 65+. Why are they important?
Unlike the younger demographic counterparts, Generation Xers and the Middle aged - who have the majority of all debt - the baby boomers control the majority of all assets. They are the most ready, willing and able shoppers in the market.
This group is important to retailers because they control 77% of all financial assets in the country and spend over 2 trillion dollars a year in consumer spending, over 600 billion dollars a year in retail stores like yours.
In addition to the boomers and seniors, there are 24 million surgery out patients each year. And, four million women are in their final trimester of pregnancy at any given time.
So, ask yourself: What are these shoppers looking for in a shopping experience?
They are looking for a shopping experience characterized by comfort, convenience, safety and security to name a few things. They are looking for the comfort, convenience, safety and security of a MARTCART®.
MAXIMUM CAPACITY
MART CART® has always offered the strongest line of electric shopping carts on the market, featuring a steel frame and a steel seat mounted directly to the frame. The MARTCART® MODEL ’63™ is no exception, offering a rider capacity of 550 lb (250 kg) with an additional 200 lb (90 kg) basket capacity, for a total of 750 lb (340 kg).
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AN ADVANCED CONCEPT
In Front Wheel Drive!
The MARTCART® MODEL ’63™ is like no other cart on the market. It features a revolutionary patented hub motor. The front wheel actually IS the motor, a unique design in front wheel drive technology.
Maneuvering store aisles has never been easier. Handling is easy and effortless because the MARTCART® MODEL ’63™ actually turns within the diameter of the rear axle. The cart will turn within the length of the cart and needs less than 5 ft (1.5 m) to complete a 180 degree reversal in direction.
Energy consumption is at an extreme low, which saves battery life and battery replacement costs. The design is simple and efficient. Parts are reduced to a minimum. Service is simple and easy. Maintenance costs will be the lowest of any cart on the market, which will provide the LOWEST COST OF OWNERSHIP of any cart available.
MAXIMUM PERFORMANCE
& EXTENDED BATTERY LIFE
Improper charging is the #1 killer of Electric Shopping Cart batteries – and – simply not knowing what the cart needs is the #1 cause of improper charging. The NEW Intelli-Charge® system from MARTCART® puts an end to the confusion.
Using both an audible and visual notification feature, the Intelli-Charge® system tells you and your shoppers more than ever about your carts charging needs. The system tells you when your cart needs charging, when it is in the process of charging and when the charging cycle is complete and the cart is ready to drive. The NEW Intelli-Charge® system will add years to your battery’s life.
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SUSTAINABILITY
One thing Seniors, Baby Boomers, the Middle Aged and GenXers do have in common is a desire for sustainable living.
Sustainability is an important consideration for about 50% of U.S. consumers when shopping for CPG goods, an Information Resources survey found. “Our survey indicates that consumers are focused more and more on the social and environmental impact on their CPG purchases, creating a viable and growing U.S. market for sustainable products and packaging,” Andrew Salzman, chief marketing officer, Supermarket News
In response to this desire MARTCART® has introduced the MARTCART® MODEL ’63™ – a 100% recyclable electric shopping cart.
CONSERVING ENERGY
Compared to other electric shopping carts on the market, the MARTCART® MODEL ’63™ consumes far less energy at only 36 watt-hours. This compares to 76.8, 98.4 and 156 watt-hours of energy consumption by the other popular electric carts. Simply put, the MODEL ’63™ uses less energy while running than a 40W light bulb.
This is because power usage is minimized to only 3 Amps. The draw on the battery is so low in fact, the MODEL ’63™ will provide up to 22 hours of shopping between charges. In addition, the 7 Amp, on-board charger recharges the battery in less than 5.5 hours.
QUALITY & PERFORMANCE
MARTCART® has long been recognized as the quality leader in its field. The MARTCART® MODEL ’63™ carries a warranty second to none in the industry. A LIFETIME Warranty covers the steel frame, a TWO YEAR Warranty covers parts, charger, battery and labor.
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